The Audit

Do you ever feel like your Instagram has reached a stalemate and you’re not sure why?

Maybe you have no idea where to start with creating the right kind of content that communicates with your community!

Orrr perhaps you want fresh eyes on your Instagram and some deep dive recommendations on how to get the results you are after.

What IS an audit?

Constantly comparing your content to a competitor, blankly staring into a Canva black hole wondering what on earth to create or churning out content designed in as many different fonts as humanly possible? 

The audit is a 30+ page document delivered in PDF form via email to your inbox FULL of useful suggestions and strategic recommendations that you can implement straight away.

It is created and designed to leave you with a clear cut picture of what you need to do to achieve your goals, and easy actionable steps to get there.

Applicable for brand new brands that are just starting out on Instagram all the way to established brands who have minimal traction and have come to a standstill.

What will it cover?


Firstly, we deep dive into your intended goals to ensure what you are now matches up with where you want to be. Then we provide in-depth recommendations and suggestions on strategies to help you work towards achieving the results you are after.


Here we look at your current Instagram stats to evaluate exactly where you are at right now. This includes checking your current engagement levels. We then provide recommendations so that you can improve.

☀️ BIO:

We make sure that your bio, highlights, name field and link in bio are all optimised to attract your ideal follower, your overall Instagram goals and SEO requirements.


We will discuss what it is and why it matters in your business. Follow our 3 step formula to writing your own value proposition statement and base this as the foundation for your content strategy.


Next, we take an in-depth analysis at the current content on your Instagram, check that your captions are optimised and look at how the different content types are performing currently. We provide structured recommendations. You will receive a 3 month personalised content plan full of content prompts that are NOT generic but tailored to your specific industry and goals.


Lastly, we provide an easy to follow actionable plan for you to implement.

How does it work?


Once you have checked out, you will receive an email from us (within 24 hours) where we will ask you a series of questions to help us be able to audit your chosen Instagram channel. As soon as we receive your answers, we get to work


Your 30+ page Instagram Audit Document will be delivered to you via PDF format over email within 10 working days of receiving your completed questions.


If you choose to purchase a Strategy & Audit bundle, we will book in your Zoom strategy call once you have received your completed Audit. However, if you choose not to book the bundle, you will still be able to use The Audit to implement all of the suggestions & recommendations.

What past clients
have to say

Heidi Trombetti
Heidi Trombetti
I recently had the pleasure of working with Georgia from Ray of Social for an Instagram audit and content strategy for my pest control social media template business, and I must say, the experience was nothing short of exceptional! From the very beginning, Georgia demonstrated a deep understanding of my business and the pest control industry. She took the time to listen to my goals, challenges, and target audience, and then seamlessly integrated this information into her audit and content strategy recommendations. It was evident that she had done thorough research and analysis, as every suggestion was tailored specifically to my business needs. If you're looking to take your Instagram content marketing to the next level, Georgia from Ray of Social is the person you need to work with!
Mandy Madden
Mandy Madden
I recently had an audit, strategy session AND bought templates from G. What a superstar she is, and also a bit of a cheerleader when I need it ❤️ Thanks G!
Julia Zatta
Julia Zatta
I just recently purchased Ray of Social's "Summer? Sorted!" package and I can't recommend it enough. It's so well put together, it's fun and it's inspiring. The designs and copy are excellent and easy to adapt to your brand & message. If you're on the fence about working with G. this is your sign to do it now!
Darren Hunter
Darren Hunter
Outstanding, Georgia is a force multiplier. I'm confident that the marketing product produced had a large part to play in our increased pipeline!! Thank you!!
Lucy Wheeler
Lucy Wheeler
Georgia is amazing! Georgia created exactly what we needed quickly and without us needing to provide a detailed brief. The whole experience was smooth and professional. Our clients love the graphics and our socials have received more engagement as a result of Georgia's work. Highly recommend!
Penelope Walker
Penelope Walker
Over the last few months I have hired Georgia to do multiple creatives for me for diff platforms. I love her work. I think I set out quite a tricky brief but she really understood what I wanted, turned it around quickly and I am delighted with it. Also saved me hours/days faffing in Canva. Strongly recommend.
Kelly Harrison
Kelly Harrison
Working with G for the past 2 years has not only enhanced my business and helped my self development but I’ve gained a friend too. I’ve learnt a lot over the last couple of years and she has helped my business grow so much. She’s made my life a LOT easier. She’s inspirational, super creative and most importantly, she totally gets me. I couldn’t recommend her highly enough ⭐️⭐️⭐️⭐️⭐️ Love, Kelly xxx
Lashaun Pryce
Lashaun Pryce
I had an 1 to 1 audit of my business and its social media presence and the tips and feedback I got was perfect. Georgia is one of a kind and knows her stuff. I recommend using her services to get a better knowledge of your own social media and how to do more knowledgeable posts. Thank you so much xx
Steph McCabe
Steph McCabe
Georgia was engaging, professional and positive from the start, and really took the time to understand our product. Excellent communication, really organised and just a generally lovely person to work with!
Jules Daniels
Jules Daniels
We worked with G on some insta templates and pinned posts and she was BRILL! G totally got the brief, the branding was spot on. Highly recommend.


We offer a “pay in two” option when purchasing this product. Simply enter your details at the checkout, select pay in two monthly payments and you will be charged £89.50 x2. This option includes no extra fees or interest.

Once you have checked out, you will receive an email from us (within 24 hours) where we will ask you a series of questions to help us be able to audit your chosen Instagram channel. When we receive your answers, we get to work! Your 30+ page Instagram Audit Document will be delivered to you via PDF format over email within 10 working days of receiving your completed questions.

Want to save yourself over £80? This offer includes: 121 Instagram Strategy Session (normally £199.00) Advanced Instagram Strategic Audit (normally £179.00) For a total of £297.00

Check out what else is on offer


Let’s start at the very beginning shall we & go right back to basics. THE foundation for your Insta & Content strategy to help you get your ducks in a row.
Learn More →


After the audit has properly set you up, this is the perfect follow on session so you can get cracking with implementing all the good stuff you now know.
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Content Done For You

With over 5,000 graphics designed last year alone, it’s safe to say that I love creating content in Canva! Bespoke monthly packages or ad-hoc projects available.
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Content Done With You

Super useful if you have zero ideas OR you have idea overload and need to reign it in. A whole hour brainstorming content using the Plan A Post™ planner!
Learn More →

Ready to get your content cracked and your Instagram feed flying??

If you want to clearly communicate what you do and build an engaged community on the way, book your audit today and let’s get it done!